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Media Kit · Spirits & bottle design

ThatBottleTho

The most striking, sculptural bottles on the shelf — the ones people screenshot and send to a friend. Premium-curious, collector-minded, and built to travel.

≈206× reach vs. following, one Reel

A 1,827-follower account put up a single Reel that pulled 376,025 views. The audience is small on paper — the reach isn't. This isn't a following you rent; it's content that gets shared.

By the numbers

376,025
Top Reel · views
30,612
Shares on that Reel
4,537
Saves on that Reel
637,054
Total Instagram views

Shares are the number that matters most for a "where do I buy this" product — 30,612 shares means viewers are actively sending the bottle to someone. That's buy-intent, not a vanity metric.

Case study

The Immortal Clan Bar Set

Two posts on one sculptural Scotch bar set. Combined, they reached nearly half a million people — and the comments and DMs still ask the same question: where can I actually buy it? The demand is real, sustained, and currently going unanswered.

487,472
Combined views
37,737
Combined shares
5,757
Combined saves
Ongoing
"where to buy" asks

Real relationships, not just reach

The comment/DM strategy isn't generic engagement farming — it's built to turn a real observation about a bottle into a real conversation with the people who made it. It's already worked:

On-location collaboration

Four Finger Distillery — Tasting Series

Filmed a tasting episode on-site with Four Finger's own team (Master Distiller Angie Harter), reviewing a genuine limited release. Named collaborators and real on-location footage drove 4× the comment volume of any solo bottle post — a distinct, repeatable format, not a one-off.

From comment to partner

Shāng Whiskey

A single genuine comment on their post led to a DM invite, an in-person meeting with their director of marketing, and gifted bottles — the exact indirect, no-ask playbook this account runs, converting into a real brand relationship.

Also an ongoing gifted-bottle relationship with Casa Maestri, plus several warm brand conversations in progress (Olujo, Rey Del Mundo, Blue Star Tequila) — this isn't a one-time result, it's how the account is run.

A comment-to-purchase funnel Built & live

Most creators sell you impressions. I've built and deployed an automated system that turns a comment into an attributable sale — and it's ready to point at a partner today.

  1. Someone comments a keyword on the post (e.g. “BUY”).
  2. They instantly get a DM with a direct purchase link and your discount code.
  3. A public reply posts too — “Just sent you a DM 📩” — social proof that drives more comments.
  4. Every step is tracked — which bottles draw demand, and how many convert toward your listing.

For a retail or brand partner, that means trackable, attributable sales with near-zero effort on my end — plug in a code and the demand routes straight to you.

Reach & what I make

  • The format that works: close-up video that slowly reveals a bottle's unusual shape — under 30s, made to be saved and shared.
  • Instagram is the engine (1,827 followers, but 637,054 views and Reels that routinely outrun the audience many times over). Also on TikTok & YouTube.
  • The voice: short, deadpan, one clever line — the authoritative eye on striking bottle design, never generic alcohol content.
  • Best fit: distinctive, sculptural, or collectible bottles and bar pieces that reward a second look.